Arnav Singh Raizada - 31 years old tall, dark, handsome, arrogant, ruthless, heartless, strong headed, shrewd, billionaire and one of the most successful business tycoons in the world; C.E.O of AR Enterprise; Successor of Royal Raizada Blood & Crowned king of Lucknow, also known as 'The King of Fashion World ' in business world. Business comes to him first and goes to heights to get what he wants. In short span in business world for his many takeovers now popular as ' Shark of Business World '. Crazy for success & power, and the more he got the less he felt and craved for even more. One of top 3 wealthiest person in the world & the most wealthiest person Asia. Not believe in destiny or faith he only believed on himself. Always seen with a beautiful model in parties and in news, not to mention each time a different model but never mixes business and pleasure.
Devyani Singh Raizada - 80 years old traditional, strict but modern, kind hearted Dadi of Arnav & Anjali; Rajmata of Lucknow; Managing Director of A.R. Enterprise. Also associated to lot of social and NGO works. Very much worried about Arnav's reckless lifestyle. Always pray to God to send someone in Arnav's life who will love him with all his flaws.
Anjali Jindal - 33 years old warm and loving elder sister of Arnav; wife of Akshat Jindal. Loves her brother and husband a lot. Educated, Strong and positive woman; Managing Director of Jindal Crop; an internationally best-selling author. And also runs an Orphanage called 'Hope' to help troubled and poor women and children.
Akshat Jindal – 35 years old good looking, humble, loving husband of Anjali; C.E.O of Jindal Crop.; one of top 5 wealthiest businessmen in India.
Aman Mathur – 31 years old good looking General Manager of AR; Arnav's best friend and right hand man; Do everything ordered by ASR without question.
Khushi Kumari Gupta – 20 years old extremely beautiful, fun loving, chirpy, bubbly and strong will girl with milky complexion soft skin and doe like green eyes. Believes in love and has faith that love can heal any pain and sorrow. Where ever goes she spread happiness just like her name. Lost her parents when she was 8 years old and later adopted by Sashi Gupta. Too nave and innocent for her own good; a kind hearted soul; ready to help anyone in need.
Sashi Gupta – 54 years old a sweet shop owner in Lucknow; father of Payal and adoptive father of Khushi.
Garima Gupta – 48 years old wife of Sashi and mother of Payal; rude in her behavior to Khushi.
Payal Gupta – 24 years good looking girl with high morals and humble nature. Loves Khushi a lot and knows her inside out.
Madhumati Mishra – 57 years old widowed elder sister of Sashi; Hates Khushi but loves Payal a lot.
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